We are big fans of Emma Watson here at CBCo. Aside from her starring in one of the best film franchises ever and being a massive green beauty convert (true story, a recent post on her new IG account cites that RMS, Inika, Tata Harper, Ilia and Content all contributed to her Beauty and the Beast prem beauty look), she speaks out as a young woman striving for equality. Her HeForShe campaign is the best example of this.
So we were pretty enraged reading the chaos that unravelled following a shoot she did last week for Vanity Fair.
The picture, showing Watson in a see through/low-cut top, threw many into a frenzy of criticism over her choice of wardrobe, dubbing her a hypocrite and “bad feminist” for exposing part of her breasts. Bad feminist? Is that even a thing? Some of the most eloquent of responses included radio presenter/journalist Julia Hartley-Brewer’s Tweet “Emma Watson: “Feminism, feminism… gender wage gap… why oh why am I not taken seriously… feminism… oh, and here are my tits!”” (charming) , The Sun leading with the title “Beauty and the Breasts” and The Independent questioning “Did Emma Watson pose ‘topless’ because of the patriarchy or despite of it? I doubt she knows herself”.
Luckily I wasn’t alone in feeling sheer infuriation about these comments – many took to Twitter to voice their outrage.
The general gist was this: Feminism is about power, choice, freedom. To judge or make assumptions on a woman’s values based solely on what she is wearing is exactly what feminism is setting out to change. So those condemning Emma as a bad feminist, slating her for exposing her body and being a feminist, have got the wrong end of the stick on what feminism actually means. Feminism, and Watson’s underlying message in her HeForShe campaign, is about equality. Do the clothes she does/doesn’t wear or parts of her body she chooses to show change how she feels about equality, or give her less right to express this? But most of all, what the reaction to the Vanity Fair shoot really demonstrated, was how desperately we still need to fight for feminism and equality, as we still have a long way to go.
Emma finally decided to respond to the critics a few days later during an interview with Reuters. Here’s how she hit back: “It just always reveals to me how many misconceptions and what a misunderstanding there is about what feminism is. Feminism is about giving women choice. Feminism is not a stick with which to beat other women with. It’s about freedom, it’s about liberation, it’s about equality. I really don’t know what my tits have to do with it. It’s very confusing.“
We couldn’t have said it better ourselves! Feminism means the freedom to make choices free of judgement or criticism. Emma nailed the response and our respect for our fave green beauty celeb has grown even more.
– Elsie Rutterford & Dominika Minarovic