The vegan & cruelty-free beauty market is currently one of the fastest growing categories.
🐰What is veganism? theoriginalvegansociety define it as: ‘a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.’
🐥How can my beauty product NOT be vegan? If it contains animal derived ingredients such as beeswax/honey (both derived from bees), lanolin (sheep derived, found in many balms), carmine (red pigment used in cosmetics, comes from beetles) as well as many other common ingredients such as squalene and retinol, that can be animal derived if you get the wrong type.
🐛How is vegan different to cruelty-free? leapingbunnyprogram define it as: ‘All testing of finished Cosmetics and/or Household Products, or any one or more ingredients or formulations used in manufacturing or production of such products in which whole non-human animals are the test subjects, including without limitation, fish, amphibians, reptiles, birds and non-human mammals.’
🐝In the EU, It is illegal to test on animals. However there are some markets, such as China, which require testing as a form of defining a product’s safety. What this means for you as a consumer in the EU (or a territory that also bans animal testing) is that if a brand is selling into China, they will have had to test on animals to do this (granted there are some loopholes but it’s a grey area). Many consumers are uncomfortable to buy from a brand who has a varied global stance on cruelty-free.
🐷Why should I care? This is down to personal preference but a rising consumer demand for vegan and cruelty-free means it’s becoming harder to ignore. With raised awareness of animal welfare issues, we’re all doing more to understand what role we can play, be that through environmental awareness, food or our beauty products 🐟🐑